Homework18 is a leading IT company committed to deliver innovation and business excellence in Web Technologies, Dynamic Software Applications, Artificial Intelligence, Payment Gateways & Gaming Technologies. Homework18 offers integrated IT-BPM services comprising of Application Development and Maintenance, Mobility, Testing, Analytics, Back Office Services and Consulting Services to our clients worldwide.
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Use the social platforms your customers usually engage with. So if Facebook, Twitter and LinkedIn are your busiest social traffic, then schedule posts throughout the day. If you use HubSpot, you can use the social calendar to schedule your posts.Social media is a great way to attract more traffic to your site, especially if your ideal customers spend a lot of time on social media. Unlike organic search where you usually have to wait for your keywords to increase in rankings, social posting is instant and you can receive instant results.
Special offers are perfect if you want a sudden burst of traffic or conversion. If your company sells products, setting up a 24 hour sale and promoting it on social media will gather interest and conversions. In the checkout section you should make sure the customer has to fill out their email address. You can keep this and use it in future email workflows to share special offers and information to encourage customers to return to your shop.
Email marketing still plays a vital role in digital marketing. According to a study by The Relevancy Group, 66% of online customers check their emails multiple times a day. Creating an interesting email to your current contacts that links them to read relevant articles or see relevant offers on your site can cause a sudden increase of traffic AND increase conversions. If you’re encouraging people to see blogs or offers they think is relevant to their interests, your CTAs will likely be engaging to their needs too.
Distinguish your most important page element and put those lead-gen forms or call-to-action buttons in a container, right now! It’s the most important element for your conversion. How can you treat it like any other page element? In fact, other elements on the page, like heading and content are just supporting elements that should push visitors’ attention to your conversion goal. Make sure your visitors clearly identify in a matter of seconds what action is expected from them on the web page.
We’re also experts at finding the sweet spot between Google’s guidelines and what is commercially right for you. We have progressive theories on search as a tool for retention of customers, not just for acquisition lorem.
And whatever we do, we always measure, always analyze and always innovate. There are many variations of passages of Lorem.
